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The Programs

The Cheer Ambassadors

  • Thailand / 2011 / 90min / HD / Colour
  • Original Title : The Cheer Ambassadors
  • Language : Thai
  • Genre : Documentary
  • Director : Luke Cassady-Dorion
  • Editor : Duangporn Pakavirojkul
  • Music : Slacker, The Jukks, Gene Kasidit, The Richman Toy, Terra Naomi


Fifteen years ago, a group of Thai kids fell in love with the American sport of cheerleading. They taught themselves how to cheer using bits of routines gleaned from late-night ESPN broadcasts, and then layered on their own creative developments. In 2009, they decided to compete against 90 countries in the World Cheerleading Championships in Orlando, Florida and stunned the world by placing second. When they returned in 2011, they tied for first place, marking the first time that the USA didn't win. This documentary shows the journey to their victory through the eyes of the team members, coaches, parents and Thai media figures.

Production & Print Source

Luke Cassady-Dorion

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